Everyone wants and expects their website to perform in a certain level. E-commerce businesses depend on more sales, bloggers are looking for better traffic, and non-profits want more participation from viewers.

All of this is only possible with good website performance. Therefore, when the site comes crashing down, everything else follows.

Creating a Better Web Browsing Experience for Consumers - An Essential Marketing Strategy?

A business’s marketing and operation strategies will only work today if websites, web and mobile applications perform at their peak effectiveness. You’d have to re-think improvement if website and applications aren’t getting the optimal level of performance needed.

While a usability test can be an effective tool to improve your website and applications, you can also do the following to improve web browsing experience for customers.   

Improve Your Search Function

Content is king for any website. This poses an issue as linking every video, blog or white paper from your website’s homepage becomes difficult (the site can get cluttered). For this to work, i.e. web browsing experience, users must find it easy to find content in the first place.

There are numerous ways to improve the search function of your website - the easiest and simplest being making the search box highly visible.   

Check out the Competition i.e. What Are They Doing?

You’ll have competitors, whether just entering a particular industry or been in the playing field for some years. Take advantage of this by evaluating their websites and applications. Ask yourself these questions:

Ø  Are they doing anything different than you? What is it?

Ø  Is their site more professional looking? How does it compare to yours?

Ø  Are they using any keywords that you aren’t?

Ø  How fast is the loading time of their website?

Think Multi-Platform – Mobile Applications and Its Design

While businesses are expanding their viewership and e-commerce prospective by introducing mobile applications, this won’t do any good if design and usability isn’t up to par as in its web counterpart.

While placing the website main subject categories – i.e. contact, home – at the top does work when viewed on a desktop, the same design shouldn’t be used in the mobile application.

Implementing a responsive web design on mobile applications is the best way to go about this.  

Since mobile is the future of e-commerce, think about developing a seamless mobile application as opposed to focusing on other marketing strategies. Lean Security can help test the new mobile application.