As cyberspace evolves, the digital marketing industry is constantly adapting to fluctuating trends. Digital marketing is reliant on information systems, so the risk of cyber threats like hacking, data breaches, and financial fraud is ever-present. The biggest threat to SMEs in 2018 was cyber risk.
To prevent any of this from happening to your business, you need to prioritize cybersecurity for your website when running your digital marketing campaign.
Common Types of Cyberattacks on Websites
Before you implement mitigations, here’s an overview of common cyberattacks that websites face:
Cross-site scripting: This involves injecting malicious into a website. It’s used by hackers to infect and steal data from the website’s visitors.
Denial-of-Service attacks: This is when hackers flood a website with traffic in order to bring it down.
SQL injection attacks: If you have a poorly configured website, hackers can exploit its vulnerabilities and access the databases behind the site. They do this by sending commands to search boxes and online forms.
Password attacks: Cyber-criminals notoriously use sophisticated tools to flood sites with potential passwords so they can gain entry to the back-end. Passwords that are easy to guess make their job much simpler. If they gain access to the configuration pages, they can do whatever they please.
Protecting Your Website
Email Attacks
Businesses use outbound email marketing to great benefits. However, this strategy opens them up to email account hijacking attacks, like spamming and phishing. To protect your business from these cyber threats, use email security software, encryption, and outbound filters.
Customer Data Privacy Leaks
Just as customer data is highly valuable to digital marketers, it is equally valuable to hackers. They steal and sell customer credit card information, passwords, and other sensitive personal data.
Threats To Financial Transactions
If you’re running an e-commerce website, it’s imperative that you protect the financial transactions that take place on it. If your website processes payments through third-party financial services such as PayPal, they can be vulnerable to cyberattacks. Digital marketers should be well-aware of anti-malware security measures that are used to protect against such attacks.
If you require cutting-edge and reliable security measures to protect your website from cyber-security threats, get in touch with us.
Here at Lean Security, we champion solid, effective, and non-invasive security for digital media applications, connected devices, and OTT services. Our digital media security solutions have multiple levels of security and meet DMR standards.
If, on the other hand, you need to test the robustness of your website’s security measures, we are an industry-leading penetration testing provider. We provide web application scanning and mobile application security testing.
Contact us today at +61280786952.