Anyone who has an online presence, whether an individual or business are susceptible to cyber crimes. This is especially true for people involved in digital marketing, where they're looking over an entire website. If not, cyber crimes have the potential to cause massive financial and operational consequences for a business.
Let’s have a look at the importance of cyber security in digital marketing and how people can prevent unwanted threats from affecting their businesses.
Website Protection
You need to have plans for website protection in your digital marketing strategy. A website with substandard security and safety protocols is an easy target for hackers and cyber criminals. Any unauthorized access to your organisation’s sensitive data can have financial, operational, and reputational consequences.
If you’re working on WordPress, make sure that your plugins are updated. You can implement two-factor authentication which will improve the overall security of your website. If you’re browsing through competitor websites, make sure to have a secure VPN in place as it will help your internet traffic to flow through a secure tunnel.
Furthermore, as a digital marketer, you may be working on e-commerce websites with integrated third-party payment services such as PayPal or Apple Pay. Hackers are on the lookout for e-commerce websites with weak security as they can easily access sensitive credit card details and wipe out the entire limit in the blink of an eye! Make sure that your website has a valid SSL certificate and has HTTPS protection.
Social Media Account Protection
Social media platforms are one of the most significant weapons in a digital marketer’s arsenal. These are extensively used in digital marketing, and they need to be secure from hackers. Social media is heavily targeted by cyber hackers in digital marketing. Any undesired posts or unusual activity can affect your business credibility and brand loyalty.
Always create a strong password for your social media accounts and avoid using common names. Have a mixture of numbers, alphabets, and symbols where possible. Furthermore, restrict the usage of your organisation’s social media accounts to few people. Two-factor authentication can be an added layer of security.
Email Protection
Emails are another important marketing tool for a digital marketer. However, it is one of the most common ways for hackers to get unauthorized access. Phishing and email interception are used by cyber hackers to spread malware. People who can’t differentiate between legitimate emails and phishing ones are more susceptible to fall into such traps.
Ensure your staff is trained so that they can identify between a genuine and phishing email. Ransomware is also common as they can lock up all your critical data and cyber attackers will demand ransom to release it.
Digital marketers should not ignore the impact of cybersecurity as inadequate measures and responses can have a detrimental impact on your business. You can enlist the help of Lean Security to help you protect all your digital media accounts. We handle condition access systems and DRM to meet the industry security standards.
We also provide the best managed security testing, mobile client assessment, secure cloud-managed hosting, cloud WAF managed services and much more. You can check out our website for more information or contact us today for a consultation.